OSP: Language and Representation Blog Tasks


Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

WEBSITE CONVENTIONS

  • Their personal profile picture
  • Branding (IDENTITY)
  • An advertisement for his new book
  • Self promotion to his fans
SOCIAL MEDIA CONVENTIONS
  • Verification symbol
  • Background/banner image
  • Replies - audience interactions
  • A personalised bio dedicated to the creator
  • Links to their website
  • Highlights

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

  • Book Club - Marcus Rashford Personalised Website to aim his promotion to children reading
  • Political Campaign - Rashford used twitter to challenge pm (Boris Johnson). 
  • Uses quote retweet - encouraging audience - which can push likes + interactions

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

  • Her profile picture  - use of make-up (photo-editing) - reinforces stereotypes of women in media and creates expectations of appearances.
  • "SKIMS" "SKKN" "SKKTPARTNERS" All Kardashian brands promoted in her bio top share her identity all around.
  • Kim Kardashian, herself creates a tweet selling her newest make-up products.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

He embodies a powerful brand to sell products, the context of his upbringing means he can convincingly support good causes, he is a typical influencer, he promotes football.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Kim Kardashian's website Kim Kardashian and the entire Kardashian-Jenner family use their personal websites and social media platforms as primary tools for a highly effective, continuous cross-promotion strategy. This approach integrates their personal lives and her online presence is commonly linked to making money/developing the brand.  

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Marcus Rashford uses different aspects of mise-en-scene to create representations of himself on his website and social media by the central image of him wearing a suit emphasising the idea of class - which shows senses of strongness and his body language represents how he's powerful and fearing. The setting used is to show a clean and sophisticated look.

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question. 

Marcus Rashford's brand positively represents him through his authentic social activism, using digital platforms to drive real-world change on issues like child food poverty and literacy.

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

Marcus Rashford's online presence challenges stereotypes as He promoted a political campaign and tweeted on twitter regarding the prime minister and how the policy is slowly changing as a result. The gender particularly those surrounding, Black, working-class footballer. 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Kim Kardashian's online presence creates a celebrity representation that is both aspiring and entrepreneurial. Which blurs the lines between the lines, life, business and authenticity.

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