Blog tasks: The Times Case Study - Audience and Industries
Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. The main audience demographics for The Times newspaper is commonly older people with over half the Times newspaper audience aged +55. 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? The front page of The Times (CSP edition) targets an educated, ABC1 demographic through a formal, authoritative tone and high-brow content. Key aspects include in-depth, serious political or economical stories, sophisticated language, traditional masthead, and, on some issues, a nuanced approach to topics rather than tabloid-style sensationalism, which is hard news content for the higher educated individuals. 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we ...