The Daily Mirror - Audience & Industry

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.

The Daily Mirror's audience is typically aimed at older people almost half the audience aged +65. In terms of social class, C1, C2 DE social class.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

 It focuses on populist political narratives, specifically targeting Tory policies with a strong and critical tone. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. '

The readers might enjoy The Daily Mirror as a tabloid that supports the labour party, it serves as a "voice" for normal people which allows the readers to reinforce their political, social and cultural values. In addition, The daily mirror provides content that presents as a common topic, enabling to connect families and friends.

4) Why are print newspapers generally read by older audiences?

Print newspaper generally read by older audiences because they experienced a world of no digitalisation

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.


Industries


1) What company owns the Daily Mirror and why are they struggling? 


2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  


3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?


4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?


5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.


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