MCU

1 What is a conglomerate in the media industries? 

 a company that owns numerous companies involved in mass media enterprises,


2) What is a subsidiary?

A company within a conglomerate that has many smaller companies (subsidiaries) working underneath them. 

3) What are the benefits for media companies of vertical integration?

  • Increased competitiveness.
  • Greater process control.
  • Increased market share.
  • Increased supply chain coordination.
  • Decreased cost.

4) What are the benefits for media companies of horizontal integration?

  • Reduced competition. ...
  • Increased market share. ...
  • Expanded customer base. ...
  • Revenue growth. ...
  • Improved efficiencies. ...
  • Greater product and service differentiation. ...
  • Access to new markets. ...
  • Increased market power.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

-Mobil
-Pixar
-Disney

6) What is convergence and what device has changed the relationship between audiences and producers? 

Technological convergence refers to the fact we can now access all different types of media on one device.

The growth of smartphones has completely changed the relationship between industries and audiences. 

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

Facebook intentionally bought instagram for $1bn because they saw instagram as a critical threat to them and a capable competitor.Instagram is owned by Facebook. Facebook purchased Instagram in 2012 for $1 billion in order to expand its user base, compete more effectively in the mobile market, leverage Instagram's mobile capabilities, and prevent the emergence of a potential competitor in the social media space.


8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you.

  • Disney Channel,
  • ESPN
  • Freeform
  • FX
  • National Geographic
  • Disney +
  • ESPN+
  • Hulu
  • Hotstar
Disney Experiences

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 

Disney Bought Fox because allows Marvel Studios a greater degree of creative freedom and control over the Marvel Universe on film and TV.

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