Demographics And Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

Media companies use audience profiling to create a more detailed picture of their audience. This means looking at the audience's personality, interests and the brands and lifestyle they enjoy.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? 

It makes it easier for you to reach your target customer

3) What are the seven different Psychographic groups? 

Aspirer

Reformer

Explorer

Mainstreamer 

Succeeded

Resigned

Struggler

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

The aspirer is a group that are shown as the luxurious lot and they are up to date to all the latest trends. They are seeking status. The explorer likes to seek discovery and also to are attracted to new and innovative brands. The reformer are a group which aren't influenced by the status of others. They mostly seek enlightenment. The mainstreamer are less likely to take risks so they like to trust brands that value for a lot of money. They seek security. The succeeder are a group that assumes that they are better than the rest and over think 

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!