REAL STATEMENT OF INTENT

 I'm planning to make a 2 minute music video about anti-bullying and how a young teenager becomes a better version of himself and stops others from bullying. The beginning of the music video is introduced with the protagonist preparing himself for another day of school. Next scene, he is deliberately going to put on this sluggish and rude attitude to emphasise his role as a bully. In addition, the background sound will have this upbeat noise to fit the mood of dull, lazy and inactive, connoting that he's using his power for oppression. My character will be walking to his school, and this will be in an extreme long shot to establish the school, then a medium shot to focus on his body language and how he's walking will full confidence. My character will be intentionally late to his class, to communicate his meanings of a lazy bully. 

The middle of the advert will zoom into a shy boy entering the lunch hall, eating his lunch in the cafeteria, and cuts to bully confronting him with close –up shots, and the bully starts to mess with him and ruining his mood whilst he ate his food. My character comes out of school and he has a close-up shot of him reminiscing his old times, with an emotional flashback. An extreme close-up shot shows my character in a whole different appearance, signifying a sense of change, turning away from being a bully. The scene ends with him entering the cafeteria and sees the kid again. Close up shot is used to zoom in on both of their faces, showing happiness. The final seconds contrasts the music tone where it gets happier and a bold slogan appears stating " ““You will never reach higher ground if you are always pushing others down”. 

 will never reach higher ground if you are always pushing others down”.