Media Assessment Year 1 Advertising & Marketing

Test Feedback:


1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW - Good subject knowledge in regards to OMO and historical representations of women in advertising.

EBI -> What key messages are communicated about the Galaxy product?

-> What intertextual references reflect these messages?

17/32 Grade 5

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2 Marks
Q2: 6/12 Marks
Q3: 5 Marks

Q4: 4/12 Marks

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

- This'll shake you, Mother (slogan on Omo)
- Cultural beliefs during the time surrounding women being mothers
- Post War (1955)

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

One way that the advert (Omo) subverts stereotypes of race/ethnicity is that it was presented as positively by showing black and Asian people in positive roles.

One Way the advert may reinforce stereotypes of race/ethnicity is that more individuals that are the specific ethnicity will be encouraged to donate blood.


5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

- Genre - Audrey Hepburn

-> slogan - 'why choose cotton when you have silk'. This further reinforces that facts that galaxy chocolate/products are higher quality.

- Narrative - Props Theory

- Audrey Hepburn (Princess role)

- 'Damsel In Distress'

- Guy in the hero becomes the hero rescuing her from the problem.

 - Intersexuality ( CGI )

- 'Roman Holiday'

- Breakfast at Tiffany's

-Glamourous Holiday Films


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