Junior Media Studies Blog

1  What is a   conglomerate  in the media industries?    a company that owns numerous companies involved in mass media enterprises , 2) What is a  subsidiary ? A company within a conglomerate that has many smaller companies (subsidiaries) working underneath them .  3) What are the benefits for media companies of  vertical integration ? Increased competitiveness. Greater process control. Increased market share. Increased supply chain coordination. Decreased cost. 4) What are the benefits for media companies of  horizontal integration ? Reduced competition. ... Increased market share. ... Expanded customer base. ... Revenue growth. ... Improved efficiencies. ... Greater product and service differentiation. ... Access to new markets. ... Increased market power. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. -Mobil -Pi...

  1) List any tasks you have that are missing or incomplete. Camera Work, Index So Far, Demographics And Psychographics And Reception Theory 2) Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. I need to fix the index and complete my camera-work. 3) Finally, come up with a list of three things you are going to do this half-term to help you make progress in Media. Do extension tasks Finish any incomplete blog tasks for homework Make Revisions Cards to go over whenever stuck on a media topic

Questions/Definition  1) Write a definition of a passive audience:  Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2) Write a definition of an active audience:  Active: This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  Media Product INFORMATION/SURVEILLANCE: Media text - The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: Youtube Clips In Basketball/Playing the Guitar  > Why:  It tells the a...

  Audience: Reception Theory 1) What is the preferred reading of a media text? The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values.  Harry Brown Advert 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? Harry Brown positions the audience where he zooms into the character when in action. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young People might reject this as they w...

Media Assessment Leaner Response Total Mark = 14 = Grade 4 WWW - This is a very solid first assessment with some good knowledge shown. Now we need to develop the exam technique needed for top level. EBI- In Q3 (12 Mark) you need another paragraph with detailed and specific reference to the text. Annotations will help you do this.  Q1) 1 Mark  Q2) 1 Mark  Q3) 4 Marks  Q4) 2 Marks  Q5) 3 Marks  Q6) 3 Marks - For me, Question 2 was my strongest question as I got it correct but I was able to fully explain the topic where it showed the background setting and the facial expression as a connotation. - My weaker question had to be Question 6 as I didn't understand how to spilt the two topics into one detailed paragraph. Also, making point to further analyse the connotation is something I struggle with. 03)  In the heat advert, Beyoncé is shown as a deluxe and divine type of celebrity which emphasises her elegancy in the advert. One connotation in the advert is...