Audience: Reception theory

 

Audience: Reception Theory

1) What is the preferred reading of a media text?

The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes).

2) What is the oppositional reading of a media text?

The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 

Harry Brown Advert

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

Harry Brown positions the audience where he zooms into the character when in action.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young People might reject this as they want to see more of other readings