Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.
Arctic Monkey audience is predominantly white, middle class, and reasonably young individuals. The recent success from the global population pushed them young band into a psychographics group such as the Mainstreamer.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

I would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?



4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? Fans take a leading role in Arctic Monkeys famous back in 2005 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? 


Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

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