Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video?

Music videos conventions typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. to embrace inclusivity towards the audience listening.

2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

Music Videos first became a major part of the music industry when Originally, music videos were made like mini ‘films’ of the bands performing (e.g. The Beatles, Elvis), soon to showcase on live-stage performances in front of millions

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances. 

Music Videos is an important part of music industry in the 1980's and 1990's is that the advertisers spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films).

5) How are music videos distributed and watched in the digital age?

Music Videos are distributed and watched in the digital age is that In 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.