Represent NHS Blood & Transplant campaign: blog tasks

1) What is an advertising campaign?

An advertising campaign is a campaign which promotes a new item with many different features that attracts customers to buy.

2) What is the objective of the NHS Represent campaign? 

The objective of the NHS Represent campaign is to donate blood for blood donors in which specially aimed at the BAME community.

3) What does this advert want people to do once they've seen it (the 'call to action')? 

The advert wants people to do what helps and donate blood for certain groups that are in need.

4) Why is the advert called 'Represent'? 

The advert is called 'Represent' because it shows the the display of blood donated in hospital sand how if your represent the cause and contribute to the action more people can share blood

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Nicola Adams

Adi Adeptian

Chuka Umunna

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

This connotes the way how the BAME community can call to action and fill those empty chairs to donate blood.

7) How does the advert match the key conventions of a typical urban music video?

The advert matches the key convections of a typical urban music video as it include mise-en-scene.

this is because they have close up shots in the hip-hop artists to imply the powerful tone in the rappers emotion. There is also a sense of direct contact to the camera which relates commonly to the audience and how they tend to9 do the same as the rappers.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The advert subvert stereotypes as the black and Asian minorities are represented as a good community.

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

The advert reinforces certain stereotypes as it includes the girl standing up for rapping and challenging BAME communities.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

- Close Up Shot 

this connotes the key idea of empty seats in the hospitals and how the BAME community can provide the blood for blood donors.

Comments

Post a Comment

Popular posts from this blog

Black Widow

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Walt Disney Studios Motion Pictures  Blitz Film & Video Distribution PixStone Images The Third Floor Industrial Light & Magic  SSVFX  Stereo D  5th Kind  Abbey Road Studios  Act One Script Clearance  Ages Film & Tv 2) What is conglomerate ownership and how does it link to Black Widow? -  When a major media company has control over a smaller company (subsidiary), because Marvel is originally owned by Disney and so Disney is a big part of the creation of Black Widow 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Reputable actors  Many locations and characters Large budget Complex plot Part of a franchise 4) ...
Read more

Demographics And Psychographics

 1) What information do media companies use to create a demographic profile of their audience? Media companies use audience profiling to create a more detailed picture of their audience. This means  looking at the audience's personality, interests and the brands and lifestyle they enjoy. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?  It makes it easier for you to reach your target customer 3) What are the seven different Psychographic groups?  Aspirer Reformer Explorer Mainstreamer  Succeeded Resigned Struggler 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer is a group that are shown as the luxurious lot and they are up to date to all the latest trends. They are seeking status. The explorer likes to seek discovery and also to are attracted to new and innovative brands. The reformer are a group which aren't influenced by the status of others. They mostl...
Read more

MCU

1  What is a   conglomerate  in the media industries?    a company that owns numerous companies involved in mass media enterprises , 2) What is a  subsidiary ? A company within a conglomerate that has many smaller companies (subsidiaries) working underneath them .  3) What are the benefits for media companies of  vertical integration ? Increased competitiveness. Greater process control. Increased market share. Increased supply chain coordination. Decreased cost. 4) What are the benefits for media companies of  horizontal integration ? Reduced competition. ... Increased market share. ... Expanded customer base. ... Revenue growth. ... Improved efficiencies. ... Greater product and service differentiation. ... Access to new markets. ... Increased market power. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. -Mobil -Pi...
Read more