Final Index: Advertising Market

 1) Advertising and Marketing: Key conventions

2) Gender stereotypes in advertising 




Comments

Post a Comment

Popular posts from this blog

Black Widow

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Walt Disney Studios Motion Pictures  Blitz Film & Video Distribution PixStone Images The Third Floor Industrial Light & Magic  SSVFX  Stereo D  5th Kind  Abbey Road Studios  Act One Script Clearance  Ages Film & Tv 2) What is conglomerate ownership and how does it link to Black Widow? -  When a major media company has control over a smaller company (subsidiary), because Marvel is originally owned by Disney and so Disney is a big part of the creation of Black Widow 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Reputable actors  Many locations and characters Large budget Complex plot Part of a franchise 4) ...
Read more

Demographics And Psychographics

 1) What information do media companies use to create a demographic profile of their audience? Media companies use audience profiling to create a more detailed picture of their audience. This means  looking at the audience's personality, interests and the brands and lifestyle they enjoy. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?  It makes it easier for you to reach your target customer 3) What are the seven different Psychographic groups?  Aspirer Reformer Explorer Mainstreamer  Succeeded Resigned Struggler 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer is a group that are shown as the luxurious lot and they are up to date to all the latest trends. They are seeking status. The explorer likes to seek discovery and also to are attracted to new and innovative brands. The reformer are a group which aren't influenced by the status of others. They mostl...
Read more

MCU

1  What is a   conglomerate  in the media industries?    a company that owns numerous companies involved in mass media enterprises , 2) What is a  subsidiary ? A company within a conglomerate that has many smaller companies (subsidiaries) working underneath them .  3) What are the benefits for media companies of  vertical integration ? Increased competitiveness. Greater process control. Increased market share. Increased supply chain coordination. Decreased cost. 4) What are the benefits for media companies of  horizontal integration ? Reduced competition. ... Increased market share. ... Expanded customer base. ... Revenue growth. ... Improved efficiencies. ... Greater product and service differentiation. ... Access to new markets. ... Increased market power. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. -Mobil -Pi...
Read more