Junior Media Studies Blog

  1)   Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign  

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - Made some good points here which shows your potential to reach higher grades. now we need to develop our revision and exam techniques to progress. EBI - Revise Technology and the unseen text so we can pick up the 1 mark answers. EBI - Revise the film csp so you can use detailed accurate examples from them. 2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1: 0 Marks Q2: 0 Marks Q3: 3 Marks Q4: 1/2 Marks Q5: 1/2 Mark Q6: 9/20 Marks Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here. - In question 6, I should've added more point to I ...

1) What is an advertising campaign? An advertising campaign is a campaign which promotes a new item with many different features that attracts customers to buy. 2) What is the objective of the NHS Represent campaign?  The objective of the NHS Represent campaign is to donate blood for blood donors in which specially aimed at the BAME community. 3) What does this advert want people to do once they've seen it (the 'call to action')?  The advert wants people to do what helps and donate blood for certain groups that are in need. 4) Why is the advert called 'Represent'?  The advert is called 'Represent' because it shows the the display of blood donated in hospital sand how if your represent the cause and contribute to the action more people can share blood 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them...