Galaxy 'Chauffeur' advert: blog tasks

1) What key conventions of TV advertising can you find in the Galaxy advert?

narrative - the create a story about helping a woman reach her journey
sound - old 1950 soundtrack for older audience 
call to action - galaxy helps solve problem they are reaching out 
Mise en scene / actor - they use CGI to use Audrey Hepburn  

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

the slogan "why have cotton when you can have silk" this is saying why have other bad chocolates when you can have galaxy also they refer themselves as silk a luxury material 

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn is a 1950s actor galaxy used her because many elderly people know AH meaning they are trying to reach their target audience which is elderly people.

4) What is intertextuality?

 When one media text refers to or suggests another media text

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Audrey Hepburn film roman holiday is suggested in the advert as both share the same setting which is Italia also both share bits of romance 

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

protagonist - the chauffeur he saved the heroin 

heroin - her journey is disrupted need saving 

donor - chocolate gives comfort and happiness 

helper - bus driver he give the hat 

antagonist - fruit basket stops bus from moving 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium? 

At the start the scene was peaceful and calm but during the middle the peace is disrupted by the fruit cart as it stops the way of the bus but then at the end the peace is restored when the hero becomes the sidekick and save the women.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

She is represented as a casual women in the bus but nearing the end she becomes a hero when saved by the the helper (driver).

9) What representations of gender can you find in this advert? 

The men being the hero in every storyline.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

At the end of a Galaxy advert, stereotypes are often subverted by showing both men and women using the phone in equal, diverse ways. For example, a woman might be shown using the phone for business or tech-related tasks, while a man could be seen engaging in social or creative activities. This challenges traditional gender roles and reflects modern social and cultural values of equality, empowerment, and inclusivity, portraying both genders as capable and versatile in all aspects of life.