Galaxy 'Chauffeur' advert: blog tasks
1) What key conventions of TV advertising can you find in the Galaxy advert? narrative - the create a story about helping a woman reach her journey sound - old 1950 soundtrack for older audience call to action - galaxy helps solve problem they are reaching out Mise en scene / actor - they use CGI to use Audrey Hepburn 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan "why have cotton when you can have silk" this is saying why have other bad chocolates when you can have galaxy also they refer themselves as silk a luxury material 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? Audrey Hepburn is a 1950s actor galaxy used her because many elderly people know AH meaning they are trying to reach their target audience which is elderly people. 4) What is intertextuality? When one media text refe...