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Showing posts from January, 2025

Galaxy 'Chauffeur' advert: blog tasks

1) What key conventions of TV advertising can you find in the Galaxy advert? narrative - the create a story about helping a woman reach her journey sound - old 1950 soundtrack for older audience  call to action - galaxy helps solve problem they are reaching out  Mise en scene / actor - they use CGI to use Audrey Hepburn   2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan "why have cotton when you can have silk" this is saying why have other bad chocolates when you can have galaxy also they refer themselves as silk a luxury material  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn is a 1950s actor galaxy used her because many elderly people know AH meaning they are trying to reach their target audience which is elderly people. 4) What is intertextuality?   When one media text refe...

Omo advert

  1) What year was the advert produced? 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were represented as the weaker sex, negative character traits, excessive emotion, lack of intelligence and madness. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? repetition  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Makeup - women's makeup were supposed to be clean. As well as with hair that it has to be perfect all the time whilst doing hard work at home. 5) Why is a picture of the product added to the bottom right of the advert?  To give the audience a visual representations of the actual product so they are more pulled into buying the product. 6) What are t...

Gender representation in advertising: blog tasks

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  1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  During the 1950's and 1960's adverts we are provided with a lot of stereotypes that sexualise women such as them being in the kitchen for most of her life and managing the family becoming the breadwinner.  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. They are more used less in the kitchen or in general managing the house and so the men are taking over that responsibility. 5) How do your chosen adverts suggest representations...

Advertising and Marketing: Key conventions

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  Conventions And Analysis: Picture of the product itself (Skittles) is shown in the advert. This is as the packet of the skittles are supporting the cause. The logo is bold and clear and is in the centre of the packaging. It specifically denotes in the letter "I" as it has a colourful rainbow pouring out the actual product. The Background features a blue sky and a light use of clouds in the back of the product. It pulls in a relaxing atmosphere in the advert. The slogan is located under the packaging and is visible by the shade of blue mixing into the background of the bluey sky. The colour scheme includes many colours contributing to one big idea - a rainbow that consists of red, blue, green, orange, yellow and purple. Kfc - "Its finger lickin' good

Film Industry : Final Index

  1)  Film Industry: Marketing - Marvel Cinematic Universe 2)  Film Industry: Black Widow 3)  Film Industry: I, Daniel Blake