Junior Media Studies Blog

 1) What are the key conventions of music video? Music videos conventions typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. to embrace inclusivity towards the audience listening. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? Music Videos first became a major part of the music industry when  Originally, music videos were made like mini ‘films’ of the bands performing (e.g. The Beatles, Elvis), soon to showcase on live-stage performances in front of millions 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music vid...

  1 )  Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP   3)  Advertising assessment learner response  

Test Feedback : 1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW - Good subject knowledge in regards to OMO and historical representations of women in advertising. EBI -> What key messages are communicated about the Galaxy product? -> What intertextual references reflect these messages? 17/32 Grade 5 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2 Marks Q2: 6/12 Marks Q3: 5 Marks Q4: 4/12 Marks 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  - This'll shake you, Mother (slogan on Omo) - Cultural beliefs during the time surrounding women being mothers - Post War (1955) 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identif...

 1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. - A unique and quality experience – Helping readers navigate the tricky world of TV and streaming.  - Readers are able to not spend an excessive amount of their money. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat offers heat readers are always in the know and give them conversation-starters they can show off about to their mates down the pub. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?  Latest Trends Popular find to buy 4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.  female 90% male 10% average age 37 age profile: 52% aged 15/34                  14% 15-24         ...

  Introduction - Tatler Media pack 1) Look at the  Tattler Media Pack . Go to  page 2 : how does the editor introduce the magazine?  The editor introduces the magazine with the production name in serif emphasing a bold and strong effect towards the audience. Gives us a brief speech of the tattler magazine. "Tatler is a fabulously targeted, sensationally accurate rifle shot to the very richest readers in the country. These people live the life reflected on our pages, both physical and virtual and boy, do they love to shop." They use a metaphor to suggest that their product is popular and relevant. They suggest that their magazine represents how rich people live which means that people wanting to know how rich people live will buy their magazine. Suggests that they advertise in their magazine by saying that the people who read their magazine love to shop. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website...

  1)   Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign